Four industry experts have launched a non-profit membership body called the Business Travel Wellbeing Community (BTWC).
Dr Lucy Rattrie, Matthew Holman, Katie Virtue and John Lee said the move was in response to the increasing challenges faced across the industry, with the new group designed to "create action and advocacy with a proactive approach".
The BTWC will also be exhibiting in the new dedicated 'Wellness Retreat' area at the Business Travel Show on 26-27 February.
Its objectives are based on helping the traveller by bringing together all individuals who actively raise the travel wellbeing conversation; improving awareness of issues now and in the future; educating travellers and organisations; enabling ambassadors; guiding organisations to provide the right support at the right time, creating a culture, focus and commitment that benefits travelling employees.
While in the early stages of development, membership is open to those who would like to "join in our mission to provide the industry with awareness, education and guidance in achieving traveller wellbeing", the group told BBT.
"We are inviting people involved in business travel to register interest in advance of membership opening. This may include business travellers themselves, or people who work in the industry and have a genuine passion for wellbeing or have domain expertise they are willing to share. Member benefits include participation in a supportive, collaborative community; networking with like-minded people; easy access to resources and specialist expertise; being part of a single, consistent and louder voice; and increased opportunities to collaborate on business."
To register early interest, visit businesstravelwellbeing.community