TAG

COMPANY PROFILE

Key staff

Jens Penny, CEO
John Gianquitto, founder & president
Gabrielle Carr, COO
Bruce Wildgust, CTO
Jennifer Pratt, MD UK & CPO

Main industry sectors

Financial and professional services, media and entertainment, music and film touring

Services in addition to business travel

Consultancy, group travel, incentives, leisure travel, meetings and events, passport and visa services, sustainability programmes, venue sourcing, VIP travel

Type of company

Majority owned by private equity

Awards and accreditations

• TPI Awards ‘Best Travel Management Company’ 2022, 2023
• PCI DSS Service Provider
• Bronze Earthcheck benchmark
• Plan to achieve ISO14001 by 2025
• ISO accreditation – Information Security (attain Cyber Essential plus or ISO 27001 ) planned before 2025 

Online transactions

4%

Transactions

Air 50% | Hotel 41% | Rail 4% | Car 2% | MICE 3%

Trips

Short-haul 65% | Long-haul 35%

Top destinations

Short-haul: London, Amsterdam, Dublin, Madrid, Barcelona
Long-haul: London, New York, Dubai, Los Angeles, Riyadh

Office locations

London, Manchester, New York, Atlanta, Nashville, Los Angeles, Sydney, Gold Coast,  Brisbane, Melbourne, Perth, Singapore

Association and network membership

Advantage Global Network, Advantage Travel Partnership, Virtuoso/ABC Hotels, The BTA, GBTA

Full-time equivalent staff

401

Average length of service (years)

6

Average industry experience (years)

6

ESG/CSR/DEI policies

• Make TAG a carbon neutral business by 2025 
• Global carbon measurement and offset quotation on all transactions by 2025
• Use ESG/green credentials in supplier selection
• Recycling & energy saving policy in place across Australia offices with Manchester and Nashville to follow 
• Living wage review complete – all areas are well above threshold
• Mental health first aiders in place with further training upcoming
• Provide a responsive global employee assistance programme and global employee engagement programme
• To be a proactive equal opportunities employer. Academy candidates DEI-weighted
• To actively support an entertainment-based charity driving diversity
• Leadership team diversity, development and succession

GDS

Travelport

Online booking tools

Serko, SAP Concur

Expense management tools

SAP Concur

Other technology (I=in-house, T=third-party)

Air reshopping I
Auditing I
Business intelligence I
Data visualisation I
Disruption management I
Meetings management I
Mobile booking app I
Mobile itinerary app I
Peer benchmarking I
Personalised trip recommendation I
Pre-trip approval I
Profile management I
Quality assurance I
Sustainability reporting I
Traveller tracking I
Travel risk management I
Unused ticket management T

Other technology

TAGseat seat assignment platform, TAGrobotics QC assurance

Technology strategy

Blend of inhouse and third party

NDC content

Through Travelfusion and Travelport+

Biggest innovations of 2022

Launch of TAGanalytics+ to give global clients full visibility of travel spend and patterns