The UK’s Advantage Travel Partnership has collaborated with ground transport platform Jyrney to launch the Advantage Mobility Hub.
The partnership will enable Advantage’s TMC members to offer on-demand and pre-bookable private hire, taxi and chauffeur-drive options to clients through a single, integrated booking platform.
Mobility Hub content includes the fleets of Advantage preferred partners Carey and Sixt Ride as well as local taxi and chauffeur content available through the Jyrney network.
Advantage says the offering will help TMCs deliver increased attachment rates “as part of total trip management”.
“All members will have the ability of using one single platform to book and manage their clients’ car-with-driver requirements,” said Sonia Michaels, head of Advantage Global Business Travel Services and Events.
“Booking through the Hub also has the benefit of enhancing clients’ duty of care requirement and supporting travel policy compliance. Our goal is to expand services offered on the Hub to include other modes of ground transport and provide choice for the end traveller.”
Daniel Price, CEO of Jyrney, added: “The fragmented nature of the ground transport industry has impacted its take-up within the travel industry. We look forward to working with Advantage members to explore the huge opportunities a more seamless first and last mile solution presents.”