Corporate payment specialist AirPlus International has unveiled a new brand identity to reflect the digitisation of its products and future plans.
AirPlus, which was sold by Lufthansa Group to Sweden’s SEB Kort Bank for €450 million in June, announced its rebranding at the GBTA + VDR Europe Conference in Frankfurt on Tuesday (14 November).
Michael Heilmann, executive director, marketing at AirPlus, said: “To offer customers intelligent, market-leading products and services even faster than before, AirPlus has built a completely new IT infrastructure and digitised all products, thereby simplifying numerous processes for customers.
“Moreover, we have enabled companies to easily pay for business expenses outside business travel by launching dedicated virtual credit cards and by entering into partnerships with several prominent players of the procurement industry.”
The company’s new brand identity also includes the tagline “Smarter payment. Better business”, as AirPlus looks to focus on key areas such as customer experience, IT integration, data and solutions, and its partner network.
“Our refreshed brand identity is the result of over a year of market research, testing, and conducting interviews with customers as well as partners,” added Heilmann.
“Equipped with our new state-of-the-art IT platform and our vision for B2B payments, we have created a future-proof AirPlus. With our recent and upcoming product launches, we fulfil our promise to make corporate payments as simple and smart as possible, so our clients can focus on their own business.”