The Lufthansa Group says more than 200,000 passengers purchased its new green fares in the first 100 days of them being made available across its European network.
The figure equates to around three per cent of passengers who were able to book the fare type which are currently only available via the websites and NDC platforms of Lufthansa, Austrian Airlines, Brussels Airlines, SWISS, Eurowings and Air Dolomiti.
SWISS flights between Zurich and London have seen the most green fares bookings, followed by Lufthansa services between Hamburg and Munich. The booking rate of business class green fares is currently around three times higher than economy green fares, the airline added.
The airline group says that around three per cent of all passengers choose to offset the CO2 emissions associated with their flight via either its new green fares offering, an offsetting option at the time of booking, or via individual contributions onboard. “The goal is that by the end of the year, at least five per cent of our guests will offset the CO2 emissions of their flight through one of our various compensation options,” said the airline in a statement.
Trialled in Scandinavian markets last summer and rolled-out across Europe and North Africa in February this year, economy and business class green fares include “full compensation” for carbon emissions within the ticket price through the purchase of sustainable aviation fuel (20 per cent) and investment in climate protection projects (80 per cent).
At the time of launch, a Lufthansa Group spokesperson told BTN Europe that green fares were “priced according to the market” and would be “usually situated” between Classic and Flex prices for economy bookings.
The introduction of the green fares across its European short-haul network is part of the group’s climate targets, which include halving its carbon emissions by 2030 compared to 2019 levels through reduction and compensation measures, as well as the goal of reaching net-zero by 2050.