Travel
management company TripActions will rebrand on 7 February 2023, according to
official communications sent to customers this week and obtained late yesterday
by both BTN and BTN Europe from separate industry sources.
Though it was not
included in the official communications, BTN has learned the company will be
known as Navan and is billing itself as “ushering in a new era” that will
“redefine and reset expectations of what business software should be – designed
for people,” according to the customer documentation.
The vast majority, if not all, of the
company’s products will be renamed. The flagship TripActions product will
become Navan Business Travel, Navan Group Travel and Navan Guest Travel. The
company’s Lemonade product will be called Navan Personal Travel. The Liquid
payment and expense product will become Navan Travel Payment and Navan Expense.
The mobile-first travel management company will launch a new-look app with
the rebranding and has advised customers that simple actions may need to be
taken, but customer details will port to the new systems.
“Please be prepared to update your
TripActions app next week, if it does not already auto-update based on your
settings,” read one customer communication travellers. The
buyer communication detailed that travellers who had booked on the platform in
the last 120 days would receive a direct notification from the company on 31 January.
It continued: “Your existing profile
information, trip plans and expenses will follow you to the new app, so you
won’t need to re-enter any information. Keep an eye out for all the exciting
updates to the TripActions brand and experience next week.”
The company declined BTN’s request
for comment about the rebrand. It is BTN Europe's understanding that UK-based subsidiary Reed & Mackay, which TripActions acquired in 2021, will not be incorporated under the new brand.
Last August the company applied to the
US Patent and Trademark
Office to trademark the name 'Navan' for broad usage on products touching
travel booking, travel management and expense. Skift
questioned the company at the time about whether TripActions was getting a new
brand. The travel management company denied there were any impending changes at
the time.
TripActions raised a further $300 million in funding in October which it said took its valuation to $9.2 billion, while the company is preparing to go public in the second quarter of 2023 according to a report from Business Insider last September.
BTN named CEO
Ariel Cohen among its 25 Most Influential People in Business Travel in
2022.
• BTN Europe editor-in-chief Andy Hoskins contributed reporting to this article.