Travel management company TAG Group has agreed to acquire Australian conference and incentive specialist CCM Travel.
UK-based TAG, which specialises in managing travel for the entertainment sector, said that the purchase of CCM was part of its strategy to “expand our event offering to a broader client base”. Financial details of the acquisition have not been revealed.
TAG added that it will “slowly and strategically integrate” CCM’s clients, who are mostly in the hospitality and gaming sectors.
Shane Barr, managing director of TAG APAC, said: “CCM has an enviable market position as the go-to event planner for the hospitality and gaming industry.
“The gaming industry is similar in many ways to the entertainment industry in that the feel of doing the business is the same. Most of CCM’s clients have an international, global and event footprint so, naturally, the acquisition will allow us to support these clients within TAG’s 18 global offices.”
CCM, which is based in Sydney, has been operating for more than 25 years with a focus on offering “concierge-level service” to clients.
Catherine Mancuso, CCM’s founder and managing director, added: “A huge reason for my excitement about joining forces with TAG is their reputation.
“All hotels and airlines speak so highly of the company, and not just in Australia - numerous countries around the globe say the same thing. It confirms that I am making the right decision to join such a professional and respected organisation.”
CCM Travel will continue to operate separately for the next six months following its acquisition. It will then transition to become part of TAG’s global events division.
“The two companies are emphasising the importance of carrying out an efficient integration for both CCM and TAG employees and clients, rather than rushing into a specific timeline,” added TAG in a statement.
TAG Group was ranked as the 16th largest TMC in Europe in this year’s list of the continent's leading TMCs by BTN Europe.